Q: Why should I advertise?
A: If you don't invite them, they won't come. You need to tell people who, what, where, why and how so they can use your services.

Q: What forms of advertising are most effective?
A: It can vary depending on your core client/customer/patient. Once you determine who that is, you can select the mediums that reach that particular segment of the population best.

Q: Isn't advertising expensive?
A: It can be as expensive as you want it to be, or as modest as you determine. There are many different levels of costs associated with different mediums, but the key is to maximize what you do spend by being smart about your venue.

Q: How much should I budget for advertising?
A: It varies, industry standard for a maintenance campaign is 3% of your overall revenue. Different percentages for introduction and growth.

Q: How do I determine who to advertise to?
A: Determining your core customer is actually dependent upon your current goals, reach the current customer or gather new? Understanding that part of your business will help you determine the rest.

Q: How is marketing different from advertising?
A: Marketing is all the little things you do on a store or office level that engages the current or potential client. Things like customer appreciation days, or events. These are also the things that you need to make sure are included in your advertising message..